It’s important to understand that you can’t take a “me-first” approach to referral relationships – or really, any relationships for that matter.
Zig Ziglar said that “You can have everything in life you want, if you will just help other people get what they want.”
So your approach to relationships should be, first and foremost, how can I help the other person get what they want in their business and their life?
Are you investing your networking time and energy as effectively as possible? In this episode I’ll give you a framework to make sure that you’re investing into the right relationships.
Fundamentally there are two types of people that can refer you business – people who are clients or customers and have done business with you in the past, or people who have not. In this episode we focus on how to maximize referrals from non-clients.
Believe it or not, people want to make referrals to you, because it allows them to accumulate “social capital.” Your job is simply to make it easy for them!
If you create road-blocks and obstacles for people when they are trying to refer work your way… you’re missing out on business, because much of the time people aren’t going to jump through hoops. Make it easy!
In this episode I share practical strategies, tactics, and systems that you can use to ramp up your referral generation!
Making a great first impression is only the first step. You need a system to create top-of-mind awareness.
How well is your referral strategy working? In this episode I’ll help you spot opportunities to improve.
The first step to generating more referrals is understanding exactly what creates a referral opportunity in the first place!