The first step to building your personal brand is to define the brand you’d like to build. How do you want to be perceived? What strengths and abilities do you want to highlight? What story do you want to tell? How much of your background do you want to share, and how will you make it relevant to your target customers?

Your business has a brand. You, as an individual, have a brand as well – your personal brand. Whether or not you want to incorporate your personal brand into your business marketing strategy is a decision you’ll have to make.