The most expensive thing you do in business is acquiring new customers and clients. It takes a significant investment of time, thought, energy, and money to create new clients for your business. Here’s an important fact: it’s nine times more expensive to create a new client than it is to sell to an existing client or customer.

You need a better message than “hire me because I’m cheaper than the other guys.” Even if you ARE cheaper than the other guys! Because sooner or later, you will find yourself being undercut by the competition.