The easiest way to go wrong with your marketing is to stop paying attention to results. I’ve seen business owners waste small fortunes on marketing initiatives that don’t produce. The problem isn’t that they tried something and it failed. That happens to all of us, often. The problem is that, after it failed, they kept pumping money into it for months and years to come. The definition of insanity is doing the same thing over and over, but expecting different results!