You may not think of the experience your business creates as part of your marketing – but it is. In this episode you’ll learn why customer experience is so important – and how to create a great experience for your clients and customers.
If your products and services look just like everyone else, your business is in trouble. How can you build a brand that’s unique from the competition?
It’s important that you recognize that there’s a critical handoff between your marketing and sales team. If you can’t make this exchange cleanly and well, your sales team is going to struggle and you’re not going to grow your business as quickly.
When’s the last time you’ve raised your prices?
I was having this conversation today and decided to make it into a blog post. These are three of the most impactful books I’ve read as a business owner.
They cover a broad topic area – from building business systems to branding and messaging to advanced marketing strategy. But they’ve each been very valuable for me and my businesses.
If you haven’t read any of these, I think you should check them out!