As a business owner, it’s natural to get emotional validation from clients and customers. But this is a dangerous road to go down, for a handful of reasons.

Learn why this is a problem and how to avoid it! 

“I have plenty of customers already, so I don’t need to worry about my marketing.”

Here’s why that mindset is holding you back!

We’re getting meta on this episode! Can you really get business from a podcast? Yes, you can, but there’s something you need to know…

Your website plays a key role in your business and marketing. But there’s one job that’s more important than all the rest…

Your brand is foundational to all of your marketing – and your sales. If you’re struggling to close prospects, take a hard look at your brand. 

It’s important to segment your customers and clients based on the products and services they’ve purchased from you. This gives you the ability to easily up-sell and cross-sell. Listen to the episode to learn how to get started! 

Grow your business in 2020 by hosting an event. In this episode, I’ll help you think through which type of event makes the most sense for you. Make events part of your 2020 marketing strategy!

When’s the last time you’ve raised your prices? If it’s been more than 12 months, it’s time to increase them. Charging higher rates is critical if you want to grow your business, and in this podcast episode I’ll talk you through it. 

Social media represents an easy opportunity for your business to stay in touch with your customers, clients, referral sources, and potential new customers.