Action Tip: Showcase Media Exposure on Your Website
Media exposure is like rocket fuel for your brand and your credibility. If you appear in the media, show it off prominently on your website!
Action Tip of the Week
Action Tip: Your Email Newsletter
Every business should have an email newsletter. It’s the anchor in your communication system and it’s a great way to create top-of-mind awareness across your network.
In this episode I’ll tell you how to make it happen!
Action Tip: Don’t List Your Price on Your Website
Don’t make it easy for prospective clients to price-shop – don’t list your pricing on your website!
Action Tip: Manufacture Authority with Your Blog
Every business should have a blog. It’s a great way to engage with customers and clients, and it’s an easy place to begin manufacturing your own authority and building a stronger personal brand.
Action Tip: Make Time for Competitor Research
It’s easy to get so caught-up in the day-to-day management of your business that you lose sight of the big picture.
Today, it’s time to fix that. In this episode I’ll talk you through a simple process for conducting competitor research. You may be surprised at what you discover!
Action Tip: How to Refine Your Magic Statement
Do you have an elevator pitch – also known as a magic statement – that you feel confident delivering?
This week’s Action Tip presents a simple formula that you can use to perfect your magic statement so that you can deliver it with confidence.
Action Tip: How to Get an Outside Perspective on Your Brand Identity
As business owners, we are too close to our own business to have an objective perspective. In this week’s tip, I share why it’s so important to get an outside perspective on your business as you’re building your brand. And I share a simple way to make this happen!
Action Tip: The Ten-Second Website Test
In this week’s Action Tip, I share a ten-second website test that you can use to assess the effectiveness of your website and identify opportunities for improvement.