Social media represents an easy opportunity for your business to stay in touch with your customers, clients, referral sources, and potential new customers.

If you’re not using video as part of your marketing strategy – you’re behind the curve. Start using video in the New Year!

Email marketing is powerful, easy, and affordable. If you’re not using email marketing as part of your marketing strategy… change that in 2020!

Here’s part two of my interview on WSIC TV! 

I had the opportunity to join Joe Vagnone on WSIC TV here in Charlotte and we touched on branding, referral marketing, and how marketing should feed your sales team. 

If you’re not happy with certain aspects in your business… you can change them! The current state of your business is a direct result of your past actions and strategies. What actions can you take today, to drive different outcomes tomorrow? 

Business owners get in trouble when they chase after “bright shiny objects” and “magic solutions” that are supposed to fix everything for their business. The truth is, effective marketing requires a real strategy – there’s no “easy button!”

If you want to charge higher prices and still win the business, it’s important that you target clients and customers that can afford your rates! 

One of the most direct strategies that you can use to justify higher price points is developing your own personal brand as an expert in your niche. 

Raising your prices is the key to growing your business. Higher prices create higher profit margin, which gives you the ability to invest back into your business. Today, we talk about how to justify your higher price points by tailoring your products and services to a specific niche.