If you create road-blocks and obstacles for people when they are trying to refer work your way… you’re missing out on business, because much of the time people aren’t going to jump through hoops. Make it easy!
In this episode I share practical strategies, tactics, and systems that you can use to ramp up your referral generation!
Making a great first impression is only the first step. You need a system to create top-of-mind awareness.
How well is your referral strategy working? In this episode I’ll help you spot opportunities to improve.
The first step to generating more referrals is understanding exactly what creates a referral opportunity in the first place!
Some business owners are squeamish about marketing. They view it as disreputable or even unethical. This mindset will hold you back.
If you feel uncomfortable, embarrassed, or ashamed when it comes to marketing and selling your products and services, you won’t succeed.
Let’s start here: Do you believe that your product or your service is legitimately valuable? That what you’re selling is making the world a better place, even if it’s in a very small way?
If not – you shouldn’t be reading this blog right now, you’ve got bigger problems to solve.
But if you do believe that you’re selling something of value, then you have an obligation to market it boldly and well.
You’re providing products and services that add value to people’s lives.
You’re earning an income for yourself and your family.
You’re creating jobs and opportunity for your employees and vendors.
You’re creating tax revenue for your local community, your state, and your country.
Your business is making the world a better place.
Business isn’t a zero-sum game. When you make a sale, you’re winning, but the person on the other end of the transaction is winning too.
You have to be clear on this. Don’t let doubt, hesitation, or fear hold you back!
If you’re not tracking your marketing numbers, you’re flying blind!
Your “magic statement” is a critical part of your referral strategy. In this episode I’ll show you how to perfect yours!
We kick off Season Two with a discussion of why the best clients and customers come via referral.