Episode Archives

How to Strike When the Iron is Hot

Listen in to learn how to use your marketing to capitalize on momentum you’ve created! 

Market, Message, Media

Listen in to discover the three elements that you have to get right in each of your marketing campaigns! 

Why It’s Dangerous to Get Emotional Validation From Your Customers

As a business owner, it’s natural to get emotional validation from clients and customers. But this is a dangerous road to go down, for a handful of reasons.

Learn why this is a problem and how to avoid it! 

How Better Marketing Creates a Better Business

“I have plenty of customers already, so I don’t need to worry about my marketing.”

Here’s why that mindset is holding you back!

“Can I Really Get Business From A Podcast?”

We’re getting meta on this episode! Can you really get business from a podcast? Yes, you can, but there’s something you need to know…

The Single Biggest Thing You Have To Get Right On Your Website

Your website plays a key role in your business and marketing. But there’s one job that’s more important than all the rest…

If You’re Having Trouble Selling, Your Brand May Be The Reason Why

Your brand is foundational to all of your marketing – and your sales. If you’re struggling to close prospects, take a hard look at your brand. 

Segment Your Customer List!

It’s important to segment your customers and clients based on the products and services they’ve purchased from you. This gives you the ability to easily up-sell and cross-sell. Listen to the episode to learn how to get started! 

Host an Event in 2020!

Grow your business in 2020 by hosting an event. In this episode, I’ll help you think through which type of event makes the most sense for you. Make events part of your 2020 marketing strategy!

Raise Your Prices in 2020!

When’s the last time you’ve raised your prices? If it’s been more than 12 months, it’s time to increase them. Charging higher rates is critical if you want to grow your business, and in this podcast episode I’ll talk you through it.