Episode Archives

How to Attract Clients You Like to Work With

Every business owner has a handful of clients they really like working with. In this episode, I’ll tell you how you can attract more of them!

Four Strategies for Your Next Trade Show

Trade shows and events can be a great source of new leads and customers for your business. Here are four strategies to help you succeed!

When Facebook Goes Down, Does Your Marketing Go With It?

It’s dangerous to rely too heavily on any one marketing channel. Facebook’s recent outages are a good example.

Do you have a diversified marketing system?

If You’re Not Capturing Contact Information You’re Losing Money

You HAVE TO capture contact information from potential clients and referral sources. And you have to have a system to ensure that you’re staying in touch with them.

If you’re not doing this, you’re missing out on business. It’s a big deal! 

Don’t Use “One Size Fits All” Messaging

It’s important to use language specific to your target clients and customers in order to motivate action.

In this episode I’ll talk you through that process. 

Are You Networking Efficiently?

Networking is a great strategy for business owners who are in the early stages of growth.

But it’s easy to waste a huge amount of time and energy if you’re not networking strategically. In this episode I’ll show you how to get the best possible return on your networking investment. 

Freedom

As business owners, the word ‘freedom’ has a deeper meaning.

We have the opportunity to create freedom in our lives that most people don’t and never will.

Don’t Be Afraid to Create Controversy

As business owners, we’re told to avoid offending anyone at all costs. And while this may be sound beginner-level advice, there are many cases where creating controversy can be a winning marketing strategy.

Customer Experience = Marketing

You may not think of the experience your business creates as part of your marketing – but it is. In this episode you’ll learn why customer experience is so important – and how to create a great experience for your clients and customers.

Build a Brand, Don’t be a Commodity

If your products and services look just like everyone else, your business is in trouble. How can you build a brand that’s unique from the competition?