Latest Episodes

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Your Email Autoresponder Strategy

Effective marketing starts with getting the fundamentals right – and your email autoresponder systems are an important piece of your digital strategy.

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How to Leverage Election Season in Your Marketing

Effective marketing piggy-backs on trending topics and conversations that are *already* taking place in the mind of your customers and clients. Here’s how to apply this concept to election...

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Are You Speaking to the Pain Points?

An effective marketing message speaks directly to the pain points your customers and clients are experiencing. In this episode, Danny shows you how to make this happen.

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How to Verify That Your Marketing Data is Accurate

You’re making marketing decisions based on the data – at least, you should be 🙂 But what happens if the data is wrong? In this episode, Danny shares a...

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Five Website Metrics to Track

In this episode, Danny shares five key website metrics that you should be paying attention to. Listen in and learn how to assess your website performance!

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How to EXECUTE & Grow Your Business

The greatest strategy in the world is meaningless if you can’t execute. In this episode, Danny shares three tips to help you EXECUTE your marketing strategy and grow your...

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Other Projects by Danny Decker

Spotlight Branding

founding Partner

Co-founder and partner at Spotlight Branding, a leading national marketing firm for solo & small firm attorneys.

Forbes Agency Council

COntributor

Member of the Forbes Agency Council, an invitation-only organization for senior-level marketing executives.  

Entrepreneurs' Organization

Member, Charlotte Chapter

EO includes more than 11,000 entrepreneurs worldwide, all of whom exceed $1M in annual revenue.

Lake Norman Business Podcast

Co-Host

Host of the Lake Norman Business Podcast, shining a light on businesses and entrepreneurs in the local community.

The Law Firm Marketing Minute

CO-Host

Nationally recognized podcast sharing practical marketing tips and strategies for small law firms. 

Legal Marketing Blog

Contributor

The Legal Marketing Blog is a collaboration among high-level legal marketing experts.

Together Charlotte

Co-Host

Highlighting people and organizations making a positive impact in the local community.

Strategic Consulting

Freelance

Limited availability for high-end strategic consulting, messaging, and copywriting. 

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