Some business owners are squeamish about marketing. They view it as disreputable or even unethical. This mindset will hold you back.

If you feel uncomfortable, embarrassed, or ashamed when it comes to marketing and selling your products and services, you won’t succeed.

Let’s start here: Do you believe that your product or your service is legitimately valuable? That what you’re selling is making the world a better place, even if it’s in a very small way?

If not – you shouldn’t be reading this blog right now, you’ve got bigger problems to solve.

But if you do believe that you’re selling something of value, then you have an obligation to market it boldly and well.

You’re providing products and services that add value to people’s lives.

You’re earning an income for yourself and your family.

You’re creating jobs and opportunity for your employees and vendors.

You’re creating tax revenue for your local community, your state, and your country.

Your business is making the world a better place.

Business isn’t a zero-sum game. When you make a sale, you’re winning, but the person on the other end of the transaction is winning too.

You have to be clear on this. Don’t let doubt, hesitation, or fear hold you back!